SEM is a way of getting traffic through buying ad space from various avenues. If the correct research is not done prior to launching an SEM campaign, the results can be in the negative. We have experts that will not only do the research, but keep up with any changes that could increase your business’s Return-on-investment.
Pay-per-click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility in prime webpage real estate. This type of campaign must be handled carefully, and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We combine SEO, PPC and other strategies to further increase your exposure and sales.
Things can get complicated quickly with PPC campaigns if you don’t do your homework, especially when marketing large numbers of products and targeting expansive lists of keywords. Simply throwing money at large campaigns isn’t the answer; you need experienced SEO strategists who know how to target specific markets and segment campaigns in a way that minimizes the cost-per-click for you, the advertiser. With keyword research, analytics and competitive analysis, our SEO teams are able to create precise PPC campaigns for your most profitable and strategic keywords, structured in a way that makes every penny count.