What is SEO?

SEO stands for Search Engine Optimization. It is a process to increase the amount of relevant traffic that visits your website or local business listings. Today the use of search engines have became a way of life. People use their smart phones to run a search, and rarely look past the first page to find what they need. Because of this, everyone wants to bring their website to the first page of major search engines.

Is SEO needed for my business?

Rarely do we find a business that could not use some SEO help. On the occasion that this is the case, we will give you a report on all the things your business has done right and how/if we could help further your success.

What are the steps in SEO?

  1. Keyword Analysis – Keywords are the corner stone’s of a website. Keyword Analysis should precede content creation and be done extensively before launching a marketing campaign such as Google Adwords.
  2. Content – Content forms the basis of any site. The content should be rich in keywords that your customers focus on when looking for your product or service.
  3. Link Building – Link Building is the next step in the SEO process. There are two concepts of backlinking called inbound and outbound links. Baclinks are looked upon often when major search engines rank websites. But links does not mean to just create random links; they should be quality links that are related to your industry. The number of outbound links on your website should be less than the in bond link ratio, and happen on a gradual basis.
  4. Search Engine submission – Submission of your website to quality search engine directories is a must. There are both paid and free search engine directories and we do all the leg work to get you listed.
  5. Directory submission – There are paid and free local directories available.
  6. Meta Tags – Meta tags are very crucial in the SEO process. Relevant and sensible Meta tags must be complete to optimize your website.
  7. Site Map – A good site map is necessary to direct search engine crawlers around your website and kind of works like a map.