Social media marketing is the use of internet based channels such as Facebook, Twitter and Google Plus to build a following or promote your specific products. It enables consumers and businesses to communicate more efficiently.
Social Media Marketing and Search Engine Optimization go hand in hand. While you grow with social networking, the business’s search engine ranking will increase as a result of your popularity. This will signal to search engines that you are an authority in your market according to your human audience.
In addition to it perfectly dovetailing SEO, Social Media Marketing allows you to improve your customer service and customer relations for your business.